APPLE CONSIDERS PRICE INCREASES AS MEMORY AND STORAGE CHIP COSTS SURGE
Apple’s pricing power is being tested by a memory and storage supply shock it can no longer fully absorb.
🔴 Tim Cook says Apple can no longer absorb the sharp rise in memory and storage chip costs.
🔴 Reporting from June 18–19 says memory-chip prices have more than doubled since October 2025, with AI-related demand driving the move.
🔴 Apple has already raised Mac mini prices by about $200 this year, showing how component inflation can flow into retail pricing.
For investors and supply chain analysts, the question is no longer whether costs are rising. It is how far that pressure spreads across Apple’s product mix.
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